CLOVER

LOW FAT SPREAD

Packaging innovation

The category norm is a tub of margarine. We wanted to challenge the norm and create a new category of spread.

To subconciously shift perception at point of purchase, we came up with the idea to invert the packaging on shelf to evoke the feeling of a traditional butter dish. A simple product graphics redesign with a big impact on shelf.

CLOVER

LOW FAT SPREAD

Packaging innovation

The category norm is a tub of margarine. We wanted to challenge the norm and create a new category of spread.

To subconciously shift perception at point of purchase, we came up with the idea to invert the packaging on shelf to evoke the feeling of a traditional butter dish. A simple product graphics redesign with a big impact on shelf.

CLOVER

LOW FAT SPREAD

Packaging innovation

The category norm is a tub of margarine. We wanted to challenge the norm and create a new category of spread.

To subconciously shift perception at point of purchase, we came up with the idea to invert the packaging on shelf to evoke the feeling of a traditional butter dish. A simple product graphics redesign with a big impact on shelf.